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CJMR Child Tracking Study |
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CARRICK JAMES CHILD TRACK is a
quantitative survey designed to monitor changing behaviour,
attitudes and preferences amongst British children aged 5-14, and
has been in operation since 1993. |
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Each month interviews are conducted
with 650-800 7-14 year olds extending to 800-950 5-14 year olds four
times a year. Interviews are conducted face-to-face at approximately
50 randomly selected sampling points throughout GB, and are usually
done in-home (not in school) through our CJMR omnibus surveys. |
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Questions cover a wide range of
topics pertinent to children and are repeated at regular intervals
in order to track trends and spot developments. |
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Reports fit into dedicated ring
binders and can also be provided electronically. They come in table
format with analysis by age, sex, age within sex, social grade; by
multi-channel TV homes or by anything else which is relevant. For
each wave 20-30 (PowerPoint) charts and various trend tables (in
Excel) are provided to show key findings. |
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Results from 2001 are available on
our results online system. Click here to access. |
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CJMR Baby Tracking Study |
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Baby & Young Child Track, which has
been running since 1994, is a quantitative survey which tracks
trends and behaviour among 0-6 year olds. |
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We
interview 350 - 500 0-6 year olds every 3 months. 350 0-4 year olds
are interviewed via the mother. Interviews are conducted
face-to-face at approximately 50 sampling points, randomly selected
throughout Great Britain. |
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Questions cover a wide range of
topics pertinent to babies and young children. They are grouped into
5 'Modules' which are described below. Questions are repeated at
regular intervals in order to track trends and spot developments. |
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Reports
fit into ring binders and can also be provided in electronic format.
They come in table format with analysis by age, sex, age within sex,
social grade of chief wage earner, whether cable/satellite/digital
TV in home and/or any thing else which is relevant. |
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Results online system will be
finished in a few months. |
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Mobile Phone
Tracking |
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Carrick
James Market Research conducts a Mobile Phone survey twice yearly
amongst a representative sample of c1000 7-19
year olds living in Great Britain,
and aimed at quantifying the key aspects below. |
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As well as full demographic analysis,
the report includes a management commentary and colour charts
showing trends since 1999. |
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Awareness of makes of handsets
Whether own a mobile phone
Main decision maker in purchase (A)
Make of handset owned
How long owned
Awareness of network operators
Network connected to
How account is paid for
Who pays for it (A)
Amount spent on cards / Vouchers,
monthly rental and accessories
Number of voice calls made in a week
What voice calls are used for (A)
Number of text messages sent in a
week
And more...
(A) Annual |
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Please Contract us for more
information |
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